Virtual Interview Etiquette: How to Make the Right First Impression

A virtual interview may feel different—but it should never look like it.

Virtual interviews have become a standard first step in the CPA hiring process. Whether you’re meeting with a hiring manager or a company’s CFO, how you present yourself on video plays a critical role in how you’re perceived. Yet, some candidates unintentionally treat virtual meetings more casually than in-person interviews—and that can be a huge misstep.

At CAC, we’ve seen virtual interviews become the first real touchpoint between CPAs and prospective employers. When executed well, they offer a powerful opportunity to communicate professionalism, confidence, and fit potential. When approached too casually, however, they can diminish your candidacy before it ever reaches the next round.

Virtual Interviews Are Here to Stay

What began as a necessity during the pandemic has evolved into a permanent, early-stage screening tool. For companies hiring accounting and finance professionals, virtual interviews provide an efficient way to assess candidates’ communication skills, professionalism, and experience without the scheduling friction of an in-person meeting.

In a recent LinkedIn survey, 93% of employers reported they plan to continue using virtual interviews as part of their standard hiring process. That means your ability to present yourself professionally on camera is no longer a “nice to have”—it’s a basic expectation.

But here’s the key: while the format may be more convenient, the expectations are the same as an in-person interview.

Common Missteps—and How to Avoid Them

Too often, candidates make simple yet impactful mistakes that cost them momentum in the hiring process. These missteps aren’t necessarily reflective of their skills or experience—but they influence perception in a meaningful way.

Here are some of the most common virtual interview mistakes we hear about from hiring managers and executive finance leaders:

1. Dressing Too Casually

One of the most frequently reported concerns is attire. Candidates who dress too casually—whether it’s a T-shirt, hoodie, or visibly relaxed clothing—can give the impression they’re not taking the meeting seriously. Even if your current work environment is casual, a virtual interview is a formal business interaction.

What to do instead: Dress as you would for an in-person interview in an office environment. Business or business casual attire is typically appropriate, depending on the level of the role. If you’re uncertain, lean toward the formal side. Even on a Friday, avoid casual wear that may be acceptable in your current workplace.

2. Using an Unprofessional Setting

Your environment says just as much about your preparation as your resume. Interviewing from a kitchen, living room, or public space can result in distractions, unexpected interruptions, or poor lighting—all of which detract from your presentation.

What to do instead: Choose a quiet, private space with a clean, neutral background. If that’s not available, use your video platform’s blurred background feature. Avoid having other people, pets, or clutter in view at any time during the meeting. A neutral setting lets the interviewer focus on you—not your surroundings.

3. Poor Camera Framing or Audio Quality

A low camera angle, dim lighting, or distracting background noise can make it hard to connect with the interviewer. Even if your answers are strong, how you come across visually and audibly matters.

What to do instead: Frame the camera at eye level and sit about an arm’s length from the screen. Ensure your microphone is clear and your internet connection is stable. Test everything 10–15 minutes before the meeting to avoid last-minute issues.

4. Reading From Notes

Many candidates prepare for interviews by making notes—which is smart. But reading them verbatim or scanning off-screen notes on another device during a virtual meeting is both obvious and off-putting. It signals a lack of preparation and confidence.

What to do instead: Study your material beforehand and come ready to speak naturally. Practice answering common interview questions out loud so your responses feel polished but not scripted. Keep a few key talking points nearby if needed but avoid reading them word-for-word.

How to Prepare for a Virtual Interview

Your goal is to make the virtual setting feel as close as possible to an in-person conversation. That means paying attention to more than just what you say—it’s about how you show up.

Here’s a comprehensive checklist:

Choose the Right Environment

  • Select a space that is quiet, private, and free from interruptions.
  • Avoid high-traffic or communal areas in your home, such as the kitchen or open-concept living spaces.
  • Inform others in your household that you’ll be in a meeting and place your phone on silent.

Create a Professional Backdrop

  • Use a plain wall or a tidy, neutral space as your background.
  • If that’s not possible, use a “blur” function on your video call platform.
  • Avoid virtual backgrounds unless they are professional-grade and distraction-free.

Optimize Camera and Lighting

  • Position your camera so it’s eye-level and centred—this helps replicate natural eye contact. Avoid a camera angle that is not directly facing where you are looking.
  • Use natural lighting when possible. If not, use a desk lamp positioned behind your camera to light your face clearly.
  • Test your setup on your video platform before the call begins and install software updates that may be needed for the meeting to start on time.

Present with Professionalism

  • Sit upright in a supportive chair and avoid slouching or leaning too far into the screen.
  • Maintain appropriate eye contact by looking into the camera—not at your own image.
  • Nod or use natural facial expressions to show engagement.
  • Avoid fidgeting, swiveling, or pacing during the interview.

Dress for the Role You Want

  • Choose attire appropriate for an in-person business meeting in an office setting.
  • Neutral colours and professional outfits are always safe choices.
  • Think about making a strong first impression by looking your best.

Virtual Interviews Still Make a Lasting Impression

Even though you’re not in the same room as your interviewer, how you prepare and conduct yourself sends a strong signal about your readiness and professionalism.

In fact, virtual interviews often place even more emphasis on your communication skills and attention to detail. There’s no handshake or office tour to influence the perception—your background, delivery, and composure are front and centre.

Partner with Experts Who Help You Stand Out

At CAC, we understand what hiring managers are looking for—because we speak with them every day. We help CPAs prepare not only for interviews but for strategic, long-term career decisions. Whether you’re looking to make a move now or planning your next step, we’ll guide you through the process from preparation to securing your next opportunity.

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